"China’s garment industry the most difficult period has passed. Industry situation trend of rise stabilises is anacreontic, and structural adjustment of the window." In recently held on the BBS, said Chinese clothing association deputy secretary-general XieQing painted a picture of the future development of Chinese garment industry "roadmap" : "the current situation and development of Chinese garment industry will have five development trend.
      In fact, the picture is clear through the "road map", China’s garment industry structure adjustment to the effect has been preliminarily.
      A: focus on "fashion trend of creative industry
"Brand, market circulation of contribution of control, this is our main goal of industrial upgrading." XieQing says, want to achieve this goal, we should promote the development of creative industry fashion. He thinks, fashionable originality industry from three aspects: firstly, to understand must have deep culture based, Secondly, creative, must have many good ideas, have good creative thinking, Finally, it is the industry must implement to production and sales, rather than just stay in the dream.
      In front of the present some clothing enterprise has quietly began to enter fashionable originality industry. Beauty TeSiBangWei has to 8 digits of the capital, scored and Paramount and hasbro "transformers" copyright China franchise, (as transformers series dress brand in China, but the effort in the font used in apparel product, marks, such as the character’s image. In addition, "bonwe Meters /" brand images in the film "transformers" 2 "of implants. According to statistics, after sales reached cooperation (double-digit year-on-year rise.
      "This and Hollywood cooperation marketing way, Nike, Pepsi, BMW, samsung international well-known enterprise of clothing brands, the first commercial operation is successful, is the industry’s big progress." XieQing said, this shows that practitioners began to dress as fashionable brand push consumers view.
      Trend 2: enterprises "control"
      "In the future, clothing industry development track, but not in quantity expansion quality benefits as the center". In XieQing, China’s garment industry structure changes in domestic market, the increase of concentration of brand advantage of brand development, create the space.
      Relevant data shows, with the advent of manufacturing high cost and low value-added, excessive dependence on exports of small and medium-sized enterprises are shut state. "The market advantage resources, there are channels of brand, the core competitiveness of the enterprise, the collection of export orders to advantage in this trend in concentration during 1025", "will continue." He reasoned that China’s garment industry organization structure is undergoing profound changes, the international and domestic costume resources are quick to enterprises cluster.