I just bought a levi’s carrying trade from the Mao out of standing in the doorway waiting for a friend. I found a professional beggar, very professional, straight to the stop in front of me. This stop, so there I am behind this shocking story, as a vivid case of market research courses. To remain faithful to the original intent of this beggar, from memory, I try to repeat his original words.
     
    "Sir ... ... for god sakes, give him something to it." Silly moment I have in my pocket to find a coin thrown at him, and chatted up with him.
     
    Beggar is a good talker. "... ... I just Huaqiang North to beg, you know? I sweep away the eyes will see you again. In the Mao industry to buy levi’s, must be willing to pay ... ..."
     
    "Oh? You know the Manduo Well!" I’m very surprised.
     
    "A beggar, but also with the scientific method." He said.
     
    I Yi Leng and enthusiastically asked, "What scientific methods?"
     
    "You look at me and other beggars What is the difference the first place?" I looked at him carefully, hair a mess and is very broken clothes, hand is very thin, but not dirty.
     
    I thought he interrupted and said: "People are disgusted with beggars, but I believe you do not resent me, which I see them. This is my other beggars difference."
     
    I nodded default, do not really disgusting, or else how do I chatted up with a beggar.
     
    "I know how to swot analysis, strengths, weaknesses, opportunities and threats. For my competitors, my advantage is I do not particularly offensive. The opportunities and threats are external factors, is nothing more than a large population of Shenzhen and Shenzhen will be amenities such as rectification . "
     
    "I have done a precise calculation. Where tens of thousands of daily flow of people, the poor more than the rich more. In theory, if I discuss one per person per day to the money, then I can earn 300,000 per month. However, not everyone would give, but not so many people discuss every day. Therefore, I have to analyze what is the target customers, which are potential customers. "Wet your whistle, he continued," In the Huaqiang North area, I have The target customer is the total traffic in the three into a, the probability of success 70%. accounted for two into a potential customer, the probability of success 50%; the remaining five into, I chose to give up, because I do not have enough time in them luck. "
     
    "That’s How do you define your clients?" I asked.
     
    "First, the target customers. Just like you, Mr. Young, there are economic base, very generous. There are also those couples also belong to my target customers, they are not losing face in order to face the opposite sex will be generous handouts. Second, I alone a beautiful girl as a person’s potential customers, because they are afraid of the struggle, so will spend the majority of disaster-free. these two groups, all of them are controlled at 20 ~ 30 years old. age is too small, no economic base; age, too, may have been marriage, financial power lies in the hands of his wife. these people simply Moxi, anxious to turn to find me for money. "
     
    "Then you can discuss how much money a day." I continued.
     
    "Monday to Friday, business was almost, about 200 bar. The weekend, or even discuss the four to five hundred."
     
    "With so many?"
     
    See I have some doubts, he gave me his calculations to account. "And, like you, I also work for 8 hours a day, from 11 am to 7 pm on weekends to work properly. I beg a time for each time was about 5 seconds, back and forth and search for targets less time, about 1 minute begging for a time was a money, and 8 hours is 480, multiplied by the probability of success 60% [(70% +50%) ÷ 2], to be nearly 300. "
     
    "Do not mount client filling the streets. If you begging fail, I will not play dead wrapped around indiscriminately. Ruoken give money because he gave so long ago, so even if Tian Zhelian entanglement is still a small chance of success. Can not be limited Time wasted in the absence of charity desire their customers, it is better instead to find the next target. "
     
    Strong! This sounds really beggars can not be profiling, but rather is a senior director of marketing.
     
    "You added." I am more interested, it seems today to learn new things.
     
    "Some people say a beggar is the luck to eat, I am not to Ran. Give you an example, a woman in the world the door, a handsome boy, a beautiful girl, you choose which one to beg?"
     
    I thought, did not know.
     
    "You should go to the men there. Side is beautiful, he was embarrassed not to. But you go to a woman over there, she could pretend to be afraid you are far to escape."
     
    "Give you an example. Cocopark the door that day, a young girl, holding a shopping bag, bought finished things; there is a pair of young men and women, eating ice cream; The third is the well-dressed young man, holding a notebook package. I see a person as long as three seconds, I would not hesitate to go begging in front of girls. girls in the bag took out two coins tossed me and wonder why I just looking for her begging. I said it right a couple, eat, inconvenient pays for; that man is a high-level white-collar workers, who may not have small change; you just returned from the supermarket to buy things out of his body certainly coins. "
     
    Makes sense! I heard the more interesting.
     
    "So I said, knowledge is everything!" I have heard more than a dozen president spoke these words, the first time I hear it beggars also said so.
     
    "A scientific approach to begging. Every day, lying on the overpass, how can we discuss the money? Walk bridges are busy-looking passers-by, who is nothing to take the bridge to play, climbed up and down the multi-tired. Use knowledge of the armed their own learning of knowledge can a person become very smart, intelligent people continue to learn the knowledge can become professionals. the 21st century, what is most needed? is a talent. "
     
    "One time, one person gave me 50 money, let me help him downstairs shouting ’On Red, I think you’, shouted one hundred sound. I am a whole, the call out would take 5 seconds, begging me to spend time time equivalent to the remuneration received only five cents, so I refused him. "
     
    "In Shenzhen, the general path of a month a beggar child 800 1000. Good luck when it probably more than 2000 points. The whole Shenzhen hundreds of thousands of beggars, only about 10 beggars, more than ten thousand a month to discuss. I It is thousands of miles in a pick one. and very stable, there will be no significant fluctuations in the basic. "
     
    Too strong! I admire more and more of the beggar.
     
    "I always said I was a happy beggars. The other beggars say this because I asked for more money, so happy. I told them, you just are wrong. It is precisely because I have a happy, positive frame of mind, so asked for the money more. "
     
    To say how wonderful!
     
    "Begging is my job to know how to appreciate the work of bringing the fun. Rain flow scarce, others are complaining about beggars, or sleeping. Do not this way, heart to feel the beauty of this city to sit. Night after work, his wife and children shopping night to see play, a three enjoyable, but also live up to this birth. if the case involves peers, and sometimes throwing coins and watch them walk away happy thanks, they imitate F saw his own shadow. "
     
    "You have the wife and kids?" I can not help but praise loudly, attracting passers-by deal of notice.
     
    "I have a wife at home full-time wives and children in primary school. I had a mortgage, Futian District, suites, ten stages, there is still six years to pay off. I should work hard to earn money for my son to university to study Marketing , and then inherited his father’s better than I do when a beggar. "
     
    "I’m five years ago, in micro-hard-China region to do a market plan, two years ago, was promoted to marketing manager for a monthly salary of five thousand. When a mortgage of more than 1 Samsung notebooks, monthly repayment 2 1000, death should be alive. then I think this can not never be out of your head, resigned, and sea beggars do, I am willing to do a high quality of the beggar. "
     
    After listening, I said excitedly: "You are not interested in revenue I do apprentices ... ..."